FROM COMMERCIALIZATION TO SOCIAL JOURNALISM? SCENARIOS OF DEVELOPMENT AS EXEMPLIFIED BY RUSSIAN-SPEAKING PRINTED MASS MEDIA OF ESTONIA |
| 1 | |
| 2012 |
| 070 | |||
| 344-349 |
| The paper considers the debatable problem: whether it is possible to combine commercialization and social jour- nalism in the development of the press. The author gives his interpretation of the concepts «commercialization» and «social journalism», reveals some problems of modern Russian-speaking printed mass media of Estonia and offers some scenarios for the development of these mass media. |
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