The frame of comparison is associative, which makes it possibile to vary the right part of the structure – slots with the attribute concept – tertium comparationis (t.c.) and with the object concept that is used as a reference of comparison. We consider the factors that enable the use of reference of comparison and t.c. as a semantic unity and also the elimination of t.c. This eventually results in the modification of semantics, interconnection or mutual inter- ference of the t.c. slots and the reference of comparison, thus building a new zone between conceptual fields of com- parison, quality and evaluation.
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