ANALYSIS OF THE INTERRELATION OF COMPANIES' INNOVATION POLICY AND COMPETITIVENESS IN THE CONDITIONS OF WORLD ECONOMY GLOBALIZATION |
| 5 | |
| 2011 |
| 339 | |||
| 238-243 |
| We consider the organizational and economic mechanism of companies' innovation policy in the context of their entering foreign markets. Individual phases of its implementation are characterized, taking into account the specifics of the company's activities. The changes in the competitive advantages of TNCs in connection with the transition of the leading industrialized countries to knowledge-based economy are analyzed. |
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