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Title of Article

EVALUATION OF A COMPANY’S INNOVATION POTENTIAL AS AN INDICATOR OF THE EFFECTIVENESS OF IMPLEMENTATION OF AN INNOVATIVE STRATEGY


Issue
2
Date
 2012

Article type
UDC
338.3
Pages
302-305
Keywords
 


Authors
Shesterikova Nataliya Vasilevna
Nizhegorodskiy gosuniversitet im. N.I. Lobachevskogo


Abstract
Evaluation of a company’s innovation potential should be used to justify managerial decisions and to characterize the effectiveness of implementation of an innovative strategy.

File (in Russian)

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