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Title of Article

COMPANY STRATEGY AT THE DEVELOPMENT STAGE OF A NEW MARKET SPACE


Issue
1
Date
2013

Article type
scientific article
UDC
330.342.3
Pages
241-244
Keywords
strategic management, company development, new market space


Authors
Trifonov Yuriy Vasilevich
Nizhegorodskiy gosuniversitet im. N.I. Lobachevskogo

Soldatov Aleksandr Aleksandrovich
Nizhegorodskiy gosuniversitet im. N.I. Lobachevskogo


Abstract
We consider some problems of effective strategic management of a company's development while a new market space is in the making. A number of strategic steps to strengthen the company's leading position in the market are proposed.

File (in Russian)