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Title of Article

A PROCEDURE FOR SELECTION AND EVALUATION OF A COMPANY'S SUSTAINABLE DEVELOPMENT STRATEGY BASED ON THE RANGE OF STABILITY ZONES


Issue
1
Date
2013

Article type
scientific article
UDC
65.012.2
Pages
277-281
Keywords
sustainable development of a company, strategy of a company's sustainable development, strategic management, management.


Authors
Shesterikova Nataliya Vasilevna
Nizhegorodskiy gosuniversitet im. N.I.Lobachevskogo


Abstract
A procedure for selection and evaluation of the sustainable development strategy of a company is proposed. A technology has been developed for selecting the strategy based on sustainable development of companies and taking into account the range of stability zones, which includes the indicators of product competitiveness and financial and economic activities. This technology will enable the optimum choice of strategic perspective and the assessment of the feasibility of the chosen strategy.

File (in Russian)