VISUALIZATION OF THE MEDIA MARKET |
| 1 | |
| 2014 |
| scientific article | 316.77 | ||
| 399-402 | visual culture, media, visual, general mediatization, visual perception. |
| In the modern era, vision has lost its uniqueness. In the process of perception, the environment is constantly changing and is endlessly replaced by images. In the life of modern man, images occupy priority positions. The visual appearance of goods and services is the basis of the consumer market, the incentive to purchase products. Visual culture is not just a part of everyday life, it is everyday life itself. |
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