This article scrutinizes the methods of work of the regional state PR services nowadays and researches its ways of communication with audience and media. The amount of information is growing very fast nowadays; hence the PR departments must learn to deliver their communication effectively in order to survive. The ability to adopt huge loads of information and to react to rapid change of situation is a key skill of a PR professional nowadays. This article analyzes the state media in Nizhny Novgorod region.
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