This article discusses ways of representation in the linguistic consciousness of Russia's image. By means of representation we understand the methods of defining the meaning of associative reactions to a stimulus word "Russia". We have presented a methodology for modeling of the linguistic consciousness according to the association experiment and analysis of the data, which allows to identify and structure the image of Russia, to represent the linguistic consciousness of the participants of the experiment. This image can be modeled as a kind of figure of knowledge: the model of the motion from the word-sign to the meaning, method of expression, the field of reference.
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