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Title of Article

HYBRID NEOLOGISMS AS A MANIFESTATION OF THE LANGUAGE GAME IN MASS-MEDIA TEXTS


Issue
1
Date
 2016

Article type
 scientific article
UDC
81.161.1
Pages
210-214
Keywords
 


Authors
Zamaldinov V.E.
Nizhegorodskiy gosudarstvennyy universitet im. N.I. Lobachevskogo, N. Novgorod


Abstract
The article examines some techniques of the language game and precedent texts as ways of creating graphical hybrids. Based on the examples of modern media texts, we describe the main types of graphic derivation and methods used to create hybrid neologisms.

File (in Russian)

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