The paper considers the early development and the expansion of cinematography in Russian province, exemplified by the material of the principal provincial city of Perm at the turn of the 20th century. The basis of the author’s idea is T.Gunning’s approach to the early cinema being a fair wonder, visual attraction, rather than an independent entertainment. Movies were shown at entertaining open-air stage, travelling circuses, entertaining parks, city clubs. Along with that, a mass consumer of the arising commercial industry took its shape together with the preservation of the traditional subcultures of the city society. Social mobility resulted in the expansion of new types of entertainment and leisure activities. Cinematography accepted public’s demand for expositional and entertaining purpose of new attractive culture. Population concentration in the cities went hand in hand with the rapid development of cinema and cinematography expansion.
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